This is where you can tell people what your store is all about, ideally in two or three short sentences. For example: Store sells affordable, stylish furniture.
“Something nice they said about what they bought”
“More nice things they said about your store”
“More good feedback”
Nice furniture with even nicer prices.
Here is where you can add a bit more detail about your mission. What are you trying to achieve? How do you plan to do it?
If you sell handmade knit sweaters, you can explain how you started knitting. If you sell leather goods, write a little bit about what you like about making these objects.